Insert Advertising

Looking for a high impact way to advertise your business? Consider using the Shopper’s Guide to target and deliver your pre-printed advertising insert. Inserts are great for:

  • Advertising Circulars
  • Restaurant Menus
  • Special Event Flyers
  • Store Coupons
  • Promotional Postcards

Your advertising can be inserted into all direct mailed and drop distributed issues of the weekly Shopper’s Guide or to just the zip codes you are looking to reach. Click on the link below to view or download available zip codes.

Scheduling Deadline:

Two weeks prior to insertion is recommended.
Call Cathy for availability at 413-528-0095

Delivery Deadline:

Friday prior to insertion.
Delivery hours 7 am to 3 pm

Delivery Address:

Berkshire Eagle
Attention: Neil Wesley
75 South Church St, Pittsfield, MA 01201
(413) 404-7022

Cover sheet to include:

  • Name of Insert
  • Insertion Date
  • Publication: Shopper’s Guide, Great Barrington, MA
  • Quantity Shipped


Quarter folding is required for pieces larger than 8-1/2″x11″


Pricing starts at $55 per thousand (up to 1/2 ounce/piece). There is a slight increased cost per thousand based on the weight of the piece.