Display Advertising

Display Ad Rates:
$9.00 per column inch

Monday-Friday 9:00am-4:00pm

Submitting Ads

  • Send your print-ready artwork to email hidden; JavaScript is required by Monday morning of your issue week.
    View the Print-Ready Ad Specs >.
  • Want to make changes to an existing ad? Contact us prior to issue deadline. With enough advance notice, we are able to send you a proof of your revised ad prior to publication.
  • Want us to create an ad for you? Contact your account executive or email email hidden; JavaScript is required with artwork and copy. With enough advance notice, we are able to send you a proof of your revised ad prior to publication.

Email Ads to
email hidden; JavaScript is required
Include business name in subject line.

Drop off Ads
The Shopper’s Guide office, located on the corner of Route 23 and West Avenue in Great Barrington, is open Monday-Friday for you to walk in and place an ad, or drop off your ad, artwork and/or copy.

Print-Ready Ads
Line Art / Black & White: 85 line screen & 300 dpi resolution
Preferred format is a PDF (please embed fonts)

Color Rates
Full Color:
• Ad size larger than ¼ page: $100
• Ad size less than ¼ page: $50

Spot Color:
• Ad size larger than ¼ page: $60
• Ad size less than ¼ page: $40

Cover Specs

  • Front Page – Section 1: 7 3/4 W x 8 1/4 H
  • Small Back – Section 1: 7 3/4 W x 10 3/8 H
  • Back Cover – Section 1: 6C x 16”H
  • Front Page – Section 2: 6C x’ 14” H
  • Back Cover – Section 2: 6C x 16”

Tabloid Page Size
10 3/8 W (6 Columns) x 16” H

Column Width
1 5/8” W

Column Widths
1 – 1 5/8”
2 – 3 3/8”
3 – 5 1/8”
4 – 6 7/8”
5 – 8 5/8”
6 – 10 3/8”

Design Services
Our Graphic Design Department can serve as your graphic design department. We create ads that work for our advertisers. For more information, contact email hidden; JavaScript is required

When an ad composed by the Shopper’s Guide’s Art Department is cancelled before the first insertion, there will be a $4.00 per column inch charge.

Until credit is established, advertisers must pay for the space at the time of insertion.

Want to get your insert out to 20,000+ readers of the Shopper’s Guide? Call us at 413-528-0095 for more information.


Shopper’s Guide offers a lively mix of display and classified advertising, much of which is grouped for easy reading and quick referral. Animals, Antiques & Auctions, Camps, Contractors, Dining Out, Efficient Living, Explore & Learn, Heath & Fitness, Help Wanted, Lawn & Garden, and Real Estate are among the sections offered.

We do not charge for routine and composition. There is an additional charge for camera ready ads prepared for use in other publications. Proofs will be provided when requested – but changes will only be made in the event of typographical errors.

There is no charge for requested position, nor is it guaranteed. The Shopper’s Guide will make every effort to comply with position requests.

Originals (photos, logos, artwork, etc.) will be held for 30 days after which time we will no longer be responsible for them.

Confidential box reply service is provided for a fee of $5.00. Box numbers are good for 30 days, at which time any replies not picked up will be discarded.

All advertising is subject to approval. The Publisher reserves the right to reject any advertising copy at any time, and acceptance of copy or prepayment does not imply agreement to publish.

The Shopper’s Guide assumes no financial responsibility for typographical errors in advertisements, but will reprint the portion of the advertisement in error at no cost. Neither is responsibility assumed for more than one incorrect insertion of the same ad.