Display Advertising

DISPLAY AD RATES: $9.00 Per Column Inch*

ADVERTISING DEADLINE: Friday at 11 AM

Submitting Ads

  • Send your print-ready artwork to email hidden; JavaScript is required by Friday 11AM of your issue week. Please download our Print-Ready Ad Specs by clicking on the link above.
  • Want to make changes to an existing ad? Contact us prior to issue deadline. With enough advance notice, we are able to send you a proof of your revised ad prior to publication.
  • Want us to create an ad for you? Contact your account executive or email email hidden; JavaScript is required with artwork and copy. With enough advance notice, we are able to send you a proof of your revised ad prior to publication.

Email Ads to
email hidden; JavaScript is required
Include business name in subject line.

Drop off Ads
The Shopper’s Guide office, located at 271 Main Street, Suite 4 in Great Barrington, is open Monday-Friday for you to walk in and place an ad,
or drop off your ad, artwork and/or copy.

ShopLocal Rates
ShopLocal provides your ad a digital presence with search engine optimization benefits, includes a digital landing page of your ad
and provides a searchable directory data.
* Your total ad cost includes a ShopLocal charge specific to your ad size.
• Ad sizes up to 10″: $3.50
• Ad sizes over 10″: $10

Color Rates
Full Color:
• Ad sizes up to 10″: $25
• Ad sizes up to 10½” up to 24″: $50
• Ad sizes 25″ or more: $100

Spot Color:
• Ad sizes up to 10″: $20
• Ad sizes up to 10½” up to 24″: $40
• Ad sizes 25″ or more: $60

Cover Specs
Section 1:
• Small Front Cover — 7 3/4 W x 8 1/4 H
• Small Back Cover — 7 3/4 W x 10 3/8 H
• Large Back Cover – 10 3/8 W x 16”H

Section 2:
• Front Cover — 10 3/8 W x 14 H
• Large Back Cover – 10 3/8 W x 16”H

Tabloid Page Size
10 3/8 W (6 Columns) x 16” H

Column Widths
1 – 1 5/8”
2 – 3 3/8”
3 – 5 1/8”
4 – 6 7/8”
5 – 8 5/8”
6 – 10 3/8”

Design Services
Our Graphic Design Department can serve as your graphic design department. We create ads that work for our advertisers. For more information, contact email hidden; JavaScript is required

Cancellation
When an ad composed by the Shopper’s Guide’s Graphic Design Department is cancelled before the first insertion, there will be a $4.00 per column inch charge.

Payment
Until credit is established, advertisers must pay for the space at the time of insertion.

Inserts
Want to get your insert out to 18,600+ readers of the Shopper’s Guide? Call us at 413-528-0095 for more information.

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Shopper’s Guide offers a lively mix of display and classified advertising, much of which is grouped for easy reading and quick referral. Animals, Antiques & Auctions, Arts & Entertainment, Summer Camps, Dining, Heath & Fitness, Help Wanted, Home Improvement, Lawn & Garden, Real Estate, Tag Sales are among the sections offered.

We do not charge for routine and composition. There is an additional charge for camera ready ads prepared for use in other publications. Proofs will be provided when requested – but changes will only be made in the event of typographical errors.

There is no charge for requested position, nor is it guaranteed. The Shopper’s Guide will make every effort to comply with position requests.

Originals (photos, logos, artwork, etc.) will be held for 30 days after which time we will no longer be responsible for them.

All advertising is subject to approval. The Publisher reserves the right to reject any advertising copy at any time, and acceptance of copy or prepayment does not imply agreement to publish.

The Shopper’s Guide assumes no financial responsibility for typographical errors in advertisements, but will reprint the portion of the advertisement in error at no cost. Neither is responsibility assumed for more than one incorrect insertion of the same ad.